Friday,
February 21, 2014
Pay
for Performance, simple, employees are rewarded for their level of job
performance. The better the employee’s job
performance the better the employee’s reward.
Those who perform are rewarded, those who do not perform, are not
rewarded. How could any organization be
unhappy with such as arrangement? As
reported in Mercer's 2013 Pay for Performance Survey, 45%, of employers
reported that Pay for Performance was not performing as expected in their
organization and needed to be repaired.
According
to the survey, there is a disconnection between Pay for Performance as a reward
philosophy and measuring the results of that performance and its alignment with
organizational needs. Thus while the
majority of employers support and believe in Pay for Performance less than half
measure the effectiveness of their programs.
This begs the question, if organizations are not measuring the efficiency
of their programs, how do they know they are working? And the answer is, of course, they do not
know if Pay for Performance is driving the desired organizational outcomes. Bob is a great sales manager and we reward
Bob for his performance, we just do not know for a fact that Bob’s efforts are
in alignment with the organization’s desired sales goals and objectives.
TowersWatson reported in “How to Drive Sustainable Employee Engagement”, on April 3,
2013 that organizations are only limited by those behaviors which they can
“observe, measure, and communicate.”
Thus it goes to reason that employers whose objective is to increase
sales must observe that behavior which leads to higher sales, measure those
sales which are desirable, i.e., profitable, and communicate the desired
behaviors to its sales force. Then, when
those behaviors yield the desired results, the organization must reward the
employee.
In
an effort to obtain higher levels of performance, most employers want to engage
their employee’s “discretionary effort” level of performance. Engaging employees to go the extra mile is of
no value and may even be counter-productive unless that effort is consistent
with the desired direction(s) of the organization. Increased sales may even be harmful to an
organization’s success unless those sales are to the right customers. Customers, who fail to pay, pay late, have
credit issues or return otherwise perfectly good product, may not be the “right”
or profitable customers for an organization.
Without some measure or measures of sales, revenue, net income, account
balances, account aging, returns, and other measures, employers lack the information to
know if their sales force is selling the right products to the right customers
at the right price.
As
organizations continue recover from the Great Recession, greater importance is placed on measuring both organizational and employee performance at all levels. With employers still reluctant to rehire
scores of workers, businesses look for ways to maximum the productivity of existing
employees. Thus measurement of employee performance
becomes critical to determine if and when new workers are needed.
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