Wage Stagnation: Renewed Focus on Benefits

Tuesday, December 31, 2013

In the constant struggle to retain an organization’s talent, employers must use all of the resources at their disposal.  This is especially true during this extended period of wage stagnation most employers are experiencing.  It is easy for a top performer to be enticed away by a competitor with a 25% or 50% of an increase.  Even a well educated employee can fail to consider the true financial impact of jumping ship, particularly if it involves relocation of family members.  A number of years ago I worked for an organization where my primary role was oversight of retirement plans.  I was approached by a senior organizational member for help in understanding an offer from a competitor.  I was able to help him appreciate the loss of future retirement benefits if he were to accept the offer at this point in his career.  Ultimately, he decided to stay.

In the December 18^th release of the “2013 State of Employee Benefits in the Workplace Series”, the Society for Human Resource Management (SHRM) concluded that that “the use of benefits as retention tool in not widespread among HR professionals”.  SHRM’s study reported that between 2012 and 2013, the percentage of organizations using benefits to retain talent had fallen 2 percentage points from 20% to 18%.  For those employers who do attempt to use employee benefits to retain talent; health care, retirement, and flexible work benefits were the top 3.  However, the sobering fact is this accounted for only 60 out of 335 survey participants.

Considering the cost of employer provided benefits average 30% of an employee’s total compensation, how is it that organizations are not using benefits to dissuade top performers from walking?  As reported in SHRM’s May 2013 “Workplace Visions, 2, 2013”, the top issue for CEO’s in 2013 was “Human Capital”, per the Conference Board’s, 2013, “CEO Challenge 2013 Summary Report”.  Again, why are over 80% of employers failing to leverage every possible tool to retain their talent?

Human Resource functions are often lightly staffed and one of the first organizational units to be reduced, outsourced or eliminated during down times.  Since 2007, most HR functions have been impacted, yet at the same time organizations expect HR to provide the same or even expanded levels of support.  HR staffs may not have the tools to help employees understand the value of their benefits relative to a competitor’s.  Often by the time HR learns of a top performer leaving, it is too late, the employee has already terminated.  Employers with multi locations often have no local HR support and many regional and site managers do not have the time, knowledge, skill or tools to leverage their organization’s benefits retention power.

With 30% of the cost of production tied up in employee benefits, it is a missed opportunity not to leverage benefits as a retention tool.