Tuesday,
December 31, 2013
In
the constant struggle to retain an organization’s talent, employers must use all of the resources at their disposal.
This is especially true during this extended period of wage stagnation
most employers are experiencing. It is
easy for a top performer to be enticed away by a competitor with a 25% or 50% of
an increase. Even a well educated employee
can fail to consider the true financial impact of jumping ship, particularly if
it involves relocation of family members.
A number of years ago I worked for an organization where my primary role
was oversight of retirement plans. I was
approached by a senior organizational member for help in understanding an offer
from a competitor. I was able to help
him appreciate the loss of future retirement benefits if he were to accept the
offer at this point in his career.
Ultimately, he decided to stay.
In
the December 18th release of the “2013 State of Employee Benefits in the Workplace Series”, the Society for Human Resource Management (SHRM)
concluded that that “the use of benefits as retention tool in not widespread
among HR professionals”. SHRM’s study
reported that between 2012 and 2013, the percentage of organizations using benefits
to retain talent had fallen 2 percentage points from 20% to 18%. For those employers who do attempt to use employee
benefits to retain talent; health care, retirement, and flexible work benefits
were the top 3. However, the sobering
fact is this accounted for only 60 out of 335 survey participants.
Considering
the cost of employer provided benefits average 30% of an employee’s total compensation,
how is it that organizations are not using benefits to dissuade top performers
from walking? As reported in SHRM’s May
2013 “Workplace Visions, 2, 2013”, the top issue for CEO’s in 2013 was “Human
Capital”, per the Conference Board’s, 2013, “CEO Challenge 2013 Summary
Report”. Again, why are over 80% of
employers failing to leverage every possible tool to retain their talent?
Human
Resource functions are often lightly staffed and one of the first
organizational units to be reduced, outsourced or eliminated during down
times. Since 2007, most HR functions
have been impacted, yet at the same time organizations expect HR to provide the
same or even expanded levels of support.
HR staffs may not have the tools to help employees understand the value
of their benefits relative to a competitor’s.
Often by the time HR learns of a top performer leaving, it is too late,
the employee has already terminated.
Employers with multi locations often have no local HR support and many regional
and site managers do not have the time, knowledge, skill or tools to leverage their
organization’s benefits retention power.
With
30% of the cost of production tied up in employee benefits, it is a missed opportunity
not to leverage benefits as a retention tool.